the royals
Nothing can beat the excitement of launching a new collection—especially one as groundbreaking as CoverGirl Queen. Inspired by entertainment legend and role model Queen Latifah, the work promoted an easy breezy model of inclusive community that instantly resonated with consumers. I listened to them and crafted language that celebrated their unique ideas about beauty.
Everyone likes CoverGirl, an authentic brand that values ease, a sense of play, and self expression.
